Wine Industry Myths

“Myth of The Family Winery” report by the Marin Institute

vineyards[PDF] The Myth of the Family Winery: Global Corporations – Alcohol Justice
‎Hiding behind a narrative of local, family-owned wineries, … While the wine industry perpetuates myths about wine as a product, it also promotes many …

Note: This report was completed in 2009. Since then more consolidation has occurred. The Institute is looking into updating this report next year. In Sonoma County 70% of production is from 12 wineries according to county records.

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